Agency
Koku
Art Director
Amadeus Ferreira, Eduardo Vago
Brand
Pilsen
Category
Food & Drink
Copywriter
Michael Leitmann, Alejandro Duarte
Place
Paraguay
Photographer
Sara Centurión
Paraguay is a landlocked country known for its high temperatures throughout the year. Being over 1,000 km from the coast, its inhabitants must find other ways to cool down. Pilsen, the national beer, proudly shows that despite lacking access to the sea, it offers the best way for all Paraguayans to stay refreshed.
