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Ban-to-Box: A Kellogg's story

Ban-to-Box: A Kellogg's story

Brand

Kelloggs

Category
Food & Drink
Talent

Molly Baz

Type
Branding

Molly Baz ad was taken down in Times Square billboard due to showing her pregnant belly, it was deemed 'inappropriate', meanwhile, 'sexy' lingerie ads can be seen literally everywhere.

Special K's 'Special for a Reason' campaign therefore decided to featur Molly on their cereal boxes, turning a ban into a double exposure win!

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