Category
Retail
Medium
Print
Agency
The Newtons Laboratory
Brand
Ikea
Creative Director
Giannis Sorotos
Copywriter
Dionysia Lampadariou
Place
Greece
Art Directors
Markella Plianthou, Panos Nouveloglou
Photographer
Vasilios Michail
Inspired by real-life struggles of sleep-deprived dreamers.
Heavy is the head that doesn’t sleep on an IKEA bed. So heavy, it might even consider a LAGKAPTEN desk for rest.
If you’ve trusted IKEA for your home or office, why not your bedroom? Discover beds and mattresses designed for uninterrupted comfort. Because tired dreamers deserve better.
Agency: The Newtons Laboratory
