Agency
The Newtons Laboratory
Art Directors
Markella Plianthou, Panos Nouveloglou
Brand
Ikea
Category
Retail
Copywriter
Dionysia Lampadariou
Creative Director
Giannis Sorotos
Place
Greece
Photographer
Vasilios Michail
Inspired by real-life struggles of sleep-deprived dreamers.
Heavy is the head that doesn’t sleep on an IKEA bed. So heavy, it might even consider a LAGKAPTEN desk for rest.
If you’ve trusted IKEA for your home or office, why not your bedroom? Discover beds and mattresses designed for uninterrupted comfort. Because tired dreamers deserve better.
Agency: The Newtons Laboratory
