Art Director
Elvira Dominguez E.
Brand
Kotex
Category
Empowerment
Copywriter
Carlos Bravo Y
Medium
Campaign
Place
Ecuador
In Ecuador, Kotex's new provocative campaign challenges menstrual taboos by encouraging open discussions about menstruation.
Featuring striking visuals of menstrual blood and period stains with the slogan "This is Not a Film," the campaign aims to normalise the conversation around menstruation and combat existing prejudices.
