Cadbury’s iconic gorilla drumming

𝗖𝗮𝗱𝗯𝘂𝗿𝘆'𝘀 𝗜𝗰𝗼𝗻𝗶𝗰 𝗚𝗼𝗿𝗶𝗹𝗹𝗮 𝗗𝗿𝘂𝗺𝗺𝗶𝗻𝗴 𝗔𝗱 (𝟮𝟬𝟬𝟳)

Cadbury UK's 2007 ad campaign featured a gorilla playing drums to Phil Collins' "In the Air Tonight." The ad, created by Fallon London and directed by Juan Cabral, showcased a gorilla in an empty rehearsal studio, perfectly synchronizing its drumming to the iconic song.The concept, initially met with skepticism, proved to be a resounding success. The ad went viral on YouTube, garnering millions of views and inspiring numerous parodies. It won the top prize at the Cannes Lions International Festival of Creativity in 2008 and significantly boosted Cadbury's sales and brand perception.