Agency
Publicis
Art Director
Roberto Ardigò
Brand
Coca-Cola
Category
Food & Drink
Copywriter
Stefano Zanoni
Creative Director
Bruno Bertelli , Cristiana Boccassini
Place
Italy
Year
2020
Creative Team
The "Feel It" ad campaign for Coca-Cola was created by Publicis Italy and launched in February 2020. This campaign is notable for its minimalist approach, using only the Coca-Cola logo and a limited amount of text to evoke the iconic shape of the Coca-Cola bottle.