Agency
Rethink
Brand
Kraft Heinz
Category
Food & Drink
Kraft Heinz has launched a limited edition "Pour Perfect" bottle designed to help users achieve the ideal angle for effortless ketchup pouring. The innovative bottle, created with the agency Rethink, was inspired by self-help videos teaching ketchup pouring "life-hacks".
The angled design ensures smooth, even ketchup flow, eliminating frustrating spills. This practical solution caters to ketchup enthusiasts seeking a perfected condiment experience.