Try not to hear this

Coca-Cola's 2019 "Try Not to Hear This" campaign, created by DAVID the Agency, challenged listeners to avoid hearing the irresistible taste of new flavors like Diet Coke Twisted Strawberry and Diet Coke Exotic Mango. The catchy jingle and taunting voice-over made it nearly impossible not to crave a Coke.

The campaign also included billboards and online ads featuring close-up shots of ice-cold Coca-Cola bottles and cans, driving sales of the new flavors.