Agency
Deutsch LA
Brand
Taco Bell
Category
Food & Drink
Medium
FacebookTwitterYouTube
Talent
Josh Duhamel
Year
2018
Josh Duhamel stars in the viral "Web of Fries" campaign, a Hollywood-style thriller exposing why fries never existed at Taco Bell. This cinematic marketing masterpiece transformed a product launch into a must-watch narrative, driving massive consumer curiosity.
The result? A legendary fast-food marketing moment that turned Nacho Fries into a cultural phenomenon.