All Night Dance Party

What makes advertising relatable and likable?

A great example is the Spotify billboard:

“Me: I want to be more of a morning person.

Also me: All Night Dance Party.”

This message hits home and addresses the everyday contradictions we all know.

𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘄𝗼𝗿𝗸 𝘀𝗼 𝘄𝗲𝗹𝗹?

• Humor: It creates a connection and shows that the brand understands how we think.
• Simplicity: Clear messages without jargon make it easy to relate.
• Self-Irony: A brand that doesn’t take itself too seriously comes off as more authentic and builds trust.

Sympathetic communication means listening and engaging on equal footing—with a touch of humor!