Brand
KitKat
Category
OOH
Medium
Billboard
The KitKat hammock billboard campaign has garnered attention for its creative approach to advertising, aligning with the brand's long-standing tagline, "Have a Break." This campaign features a physical hammock that invites passersby to take a literal break, reinforcing the message of relaxation associated with enjoying a KitKat bar.
(Though there's no need to have it written in full at the bottom.)