Category
OOH
Medium
Poster / Billboards
Brand
McDonald's
Creative Director
Acc Granot ad school
Place
Israel
Year
2018
Art Directors
Roey Lindenboim
In 2018, a student concept campaign for McDonald's titled "It's Not the Same Without the M" was published in Israel. Created by students at the Acc Granot ad school, the campaign playfully reimagines everyday objects without the iconic "M" logo, underscoring the brand's ubiquity.
