Brand
BND
Category
OOH
This provocative slogan from Germany's Federal Intelligence Service (BND) has sparked a lot of debate. The campaign, aimed at addressing a shortage of skilled personnel, has gained significant attention and even won an advertising award.
For some, it's a creative and effective approach; for others, it's borderline inappropriate. In an era where advertising often polarizes, the question remains: Is this a successful way to attract new talent?
