Traktor Werbeagentur GmbH
Land Oberösterreich
Austria
The road safety campaign “Sei kein Ungustl!” is currently running in Upper Austria. With humorous posters and clear messages like “Ned schneidn – sei kein Ungustl!” (“Don’t cut in – don’t be a jerk!”), the campaign draws attention to the importance of considerate behavior and avoiding risky maneuvers in traffic.
The campaign uses eye-catching comic-style visuals and addresses all road users. Especially risky behaviors like tailgating or cutting off others are highlighted.
More info: https://www.sicheransziel.at/
Agency: Traktor Werbeagentur GmbH