Agency
The Newtons Laboratory
Brand
IKEA
Category
OOH
Place
Greece
Creative Team
Giannis Sorotos, Eirini Tzioti, Dionysia Lampadariou, Christos Tsirigotis
Production
Forgotten Creative Technology Studio
Here’s an OOH campaign for IKEA Greece, crafted by The Newtons Laboratory, where the iconic FADO lamp takes the place of the moon. This concept beautifully highlights IKEA's expertise in sleep solutions, coinciding with World Sleep Day (March 14th) and a full moon.
Agency: The Newtons Laboratory
