Brand
Greenomic Delikatessen
Category
Packaging
Graphic Designer
Nikita Konkin
Russian graphic designer Nikita Konkin has creatively reimagined pasta packaging by transforming traditional shapes like fettuccine and spaghettoni into stylish hairstyles. The innovative design features cut-out windows that showcase the pasta while resembling various hairdos, appealing to consumers' desire for visibility and uniqueness on crowded supermarket shelves. This clever approach combines functionality with a fun aesthetic, offering options like corkscrew curls or glamorous updos for the female face on the packaging.