Agency
Ã…kestam Holst / NoA
Brand
Ikea
Category
Retail
Place
Sweden
Year
2024
IKEA's Time Warp Marketing: Viral Challenges Make a Comeback! 🕺
Who says you can't be fashionably late? IKEA just dropped a marketing masterpiece by resurrecting 2010's viral challenges to launch their first-ever loyalty program.
Harlem Shake? Mannequin Challenge? Bottle Flip?
They're BACK – and hilariously on brand.
Marketing genius or internet time machine? Why not both!