Brand
Dollar Shave Club
Category
Retail
Medium
Video
Dollar Shave Club, founded in 2012, revolutionized the men's grooming industry with a subscription razor service. Their success was fueled by a viral video, strong content marketing, and a direct-to-consumer model, leading to a billion-dollar acquisition by Unilever. The company's marketing strategies, including humorous videos, content marketing, and SEO focus, played a key role in their rapid growth and market dominance.