Agency
Fallon London
Brand
Sony
Category
Tech
Creative Director
Nicolai Fuglsig
Year
2005
Music
José González "Heartbeats
The Sony Bravia "Bouncy Balls" ad campaign from 2005 indeed represents a significant moment in advertising history and offers insights into future marketing trends. This iconic commercial featured 250,000 colorful bouncy balls cascading down the streets of San Francisco, set to José González's cover of "Heartbeats".
Agency: www.fallon.com