Relax, it’s iPhone

Apple has expanded its "Relax, it’s iPhone" campaign with two new ads highlighting the parental benefits of its latest device, focusing on all-day battery life and check-in features.

One ad features a father anxiously watching his daughter drive to school for the first time, relieved when he receives a notification that she has checked in safely. The other ad showcases a patient uncle filming his determined nephew as he practices karate, demonstrating the iPhone's long-lasting battery.

These ads will air during the College Football Playoffs and on social media.

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