Agency
TRY
Art Director
Karin Lund
Brand
REMA 1000
Category
Tech
Creative Director
Øystein Halvorsen
Place
Oslo, Norway
Production
Bacon
School
Motion
Rema 1000's latest ad, Smart House, humorously showcases the pitfalls of a high-tech home. The commercial features a smug homeowner who can control everything with voice commands, from making smoothies to unlocking doors. However, chaos ensues after a dental visit leaves him numb from Novocaine, leading to hilarious misinterpretations of his commands as the smart home goes haywire.This clever ad emphasizes Rema 1000's philosophy of simplicity, reminding viewers that sometimes, less is more.