Category
Business
Medium
Poster / Billboards
Agency
thjnk
Brand
Lufthansa Group
Creative Director
Ludwig Blaumer, Natalie Hansen, Heiko Meyer,
Art Director
Sabine Kuckuck & Lin Lehn
Copywriter
Valentin Burkhardt
Place
Germany
"Anyone who starts with us flies right away." And not just if you become a pilot.
At Lufthansa Group, you can fly at discounted rates from your very first day of work.
thjnk highlighted this and other benefits in their employer branding campaign for Lufthansa. Instead of typical advertising clichés featuring happy employees and nice phrases about team spirit, they have used a relaxed and entertaining tone.
Agency: www.thjnk.de
