Category
Empowerment
Medium
PrintPhotographyInfluencer
Brand
Stabilo
Is this the best International Women's Day campaign ever? The 'Highlight The Remarkable' campaign brilliantly flips the script on the phrase, "Behind every great man, there's a great woman." Featuring trailblazers like NASA mathematician Katherine Johnson, U.S. First Lady Edith Wilson, and physicist Lise Meitner, each ad showcases a black-and-white photo with these remarkable women highlighted in vibrant yellow. This simple yet powerful approach not only celebrates their achievements but also creates that impactful 'aha!' moment.