Category
Retail
Medium
Film / TV / Video
Agency
TANTE EMMA
Brand
BILLA AG
Place
Austria
Year
2025
Talent
Gianna Schöneich, Stefan Lippert, Marlene Seitlhuber, Laura Minet, Mirela Hrnić, Jaqui Huber
In a market where food is religion, the agency TANTE EMMA didn’t just advertise groceries – they composed them. Instead of launching another retail campaign with empty slogans, TANTE EMMA gave BILLA Italia something much more powerful: a song. A catchy, original track rooted in the sonic identity of the Italian lifestyle – crafted to stay on your mind longer than mozzarella’s shelf life.
Agency: TANTE EMMA
