Heinz
Heinz transformed a daily loss of over $1 million into a brilliant marketing strategy! 🔥
When vendors began refilling Heinz bottles with counterfeit ketchup, the brand didn’t panic—they got clever. They introduced a Pantone-matched red swatch on their labels, ensuring that only the authentic Heinz red would be accepted. If the ketchup didn’t match, it simply wasn’t Heinz. ❌
To further combat the issue, they created an Instagram filter that allowed customers to scan and identify fake products instantly. 🔍
The results?
âś… 73% reduction in counterfeit refills.
âś… 97% of customers could easily spot fakes.
âś… 24% increase in Heinz usage among vendors.
This initiative was more than just a fraud prevention tactic—it was a masterclass in branding!