Pawtraits

From therapist to vacuum cleaner, your pet can do it all! In 2019, Adobe's "Adobe Pawtraits" campaign, in collaboration with the Sydney Dogs and Cats Home, showcased these "superpets." The campaign invited students to unleash their creativity by designing posters for the shelter, featuring an exciting online contest with fantastic prizes.

The Adobe Pawtrait Project not only aimed to find homes for animals in need but also sought to change perceptions around shelter pets, showcasing them as lovable and valuable companions. This initiative serves as an example of how creative marketing can effectively address social issues while engaging the community

What a pawsome initiative!