Aldidas

Aldi UK's "Aldidas" campaign: Genius marketing or cheeky trolling?

This budget supermarket just shook up the sportswear world with a bold move. Inspired by a certain German brand's iconic three stripes, Aldi created "Aldidas" - affordable sportswear that's flying off the shelves!

The campaign's success? Sold-out collections, social media buzz, and even a football team sponsorship! Aldi proves you don't need deep pockets for quality gear or clever marketing.

Agency: McCann Manchester

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