Agency
Wieden+Kennedy
Brand
Amazon
Category
OOH
Medium
Billboard
Place
USA
Talent
Malone, Dua Lipa
Year
2024
Wieden+Kennedy's latest "It's On Prime" campaign for Amazon features celebrities like Post Malone and Dua Lipa on pun-filled posters across New York.
Lines such as "From game changers to card games. It’s on Prime," accompany a diptych of Malone and playing cards, while "From snacks to music. It’s on Prime," showcases Lipa with a popcorn maker.
This outdoor campaign follows earlier ads promoting new interests for 2024 and is supported by social media and digital displays.
