Category
Retail
Medium
Film / TV / Video
Agency
TBWA Paris
Brand
Cetelem
Place
France
Year
2025
Sound
Brand Strategy
Brand Transformation
Type Design
TBWA Paris has launched a powerful new campaign for Cetelem, reaffirming its mission to make everyday essentials accessible to everyone. From furnishing a home to financing mobility, Cetelem supports French households with smart, affordable solutions.
The new spot imagines what life would be like if daily essentials were just out of reach-a compelling reminder of the importance of accessible financial support.
