EFFORT SPONSORS

Dolocordralan is one of the most popular anti-inflammatory brands in Peru. It is used to relieve any type of pain, especially those caused by sports. That is why, during the Paris 2024 Olympics, La Familia decided to make Dolocordralan encourage every athlete who is in search of glory. This is where "EFFORT SPONSORS" was born, a series of graphics that invite you to overcome the fear of pain to achieve your goals. For the 100% digital project, "La Familia" created personalized versions for the members of the Peruvian delegation in Europe. As the competitions developed, these pieces were sent via Instagram inbox.

Credits:

Advertising Agency: La Familia, Lima, Perú Agency website: https://lafamilialima.pe/ Creative Director: Jefferson Cortavarria Head of Art: Paula Villafana Art Director: Gabriela Márques Copywriters: Giuliano Picciotti, Jefferson Cortavarria Digital Illustrator: Giuliano Picciotti Editing: Jonathan Delfín Published: July, 2024