Category
Art & Creativity
Medium
Print3D-Visualisation / Digital Art
Brand
Lego
Creative Director
Jung von Matt
Place
Germany
Year
2014
Inspiration
Michelangelo's "The Creation of Adam"
The campaign featured a single print ad showcasing a Lego hand reaching out to a human hand, with the tagline "Create" encouraging children to use their imagination and creativity to build with Lego bricks. The ad aimed to promote Lego's products and the importance of play in childhood development.
