Category
Automotive
Medium
Film / TV / Video
Agency
BBDO
Brand
Mercedes Benz
Creative Director
Matthieu Mantovani
Place
Paris
Year
2017
Sound
Brand Strategy
Brand Transformation
Type Design
Inspired by “Stranger Things,” Mercedes-Benz’s “A Kind of Magic” ad brings retro charm and smart tech together. In the spot, a group of kids is mesmerized as a Mercedes E-Class parks itself-no driver needed-thanks to the Remote Parking Pilot and Mercedes me connect.
Agency: BBDO Paris
