Agency
Marketforce
Art Director
Andrew Tinning
Brand
Public Interest industry
Category
Automotive
Copywriter
Steve Lorimer, Tom Wilson
Creative Director
Andrew Tinning
Place
Australia
Year
2008
"One click could change your future. Buckle up." Sometimes a picture is worth a thousand words! This campaign uses an X-ray image to portray the seatbelt as a life-saving "spine." Instantly understandable, emotional, and impactful!
