Category
Automotive
Medium
Print
Agency
Marketforce
Brand
Public Interest industry
Creative Director
Andrew Tinning
Art Director
Andrew Tinning
Copywriter
Steve Lorimer, Tom Wilson
Place
Australia
Year
2008
"One click could change your future. Buckle up." Sometimes a picture is worth a thousand words! This campaign uses an X-ray image to portray the seatbelt as a life-saving "spine." Instantly understandable, emotional, and impactful!
