Brand
Fiat
Category
Automotive
Creative Director
The Richards Group
Medium
Film / TV / Video
Place
Italy
Channels
Super Bowl XLIX
Media Agency
Filmmaster
Experience the unexpected with Fiat’s “Blue Pill” ad - a clever and humorous story where a Viagra pill accidentally transforms a small Fiat into the powerful and confident 500X. This playful metaphor captures the spirit of vitality and transformation, making the car not just a vehicle but a symbol of empowerment and fun. A standout example of storytelling that combines surprise, humor, and aspiration to leave a lasting impression.
Produced by: Filmmaster
