Bold Spirit

In a brilliant feat of engineering and marketing, a Ford Mustang was disassembled, transported by freight elevator, and reassembled atop the Empire State Building—1,050 feet above Manhattan—without cranes or helicopters. This iconic stunt symbolized the Mustang’s bold spirit and 1960s American innovation. First launched in 1964, the Mustang quickly became emblematic of freedom, speed, and style. Placing it on the world’s tallest building connected two American icons of ambition and design. This memorable marketing moment was repeated on its 50th anniversary in 2014, cementing its legendary status.

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