Brand
Chevy
Category
Automotive
Talent
Zachary Borst
Year
2012
Production
School
Motion
🚗 The Viral Chevy Ad That Defied Norms 🎬
In 2012, Chevy held a contest for amateur filmmakers to create a Super Bowl ad, and 26-year-old Zachary Borst won with just $500!
His unconventional approach showcased unfiltered excitement for the Camaro from a kid who wouldn’t get the car, flipping traditional car ad norms on their head. Instead of focusing on the typical middle-aged owner, Zach captured a universal dream that resonated with audiences everywhere.
Sometimes, the best ideas come from outside the industry!