Category
Automotive
Medium
Film / TV / Video
Brand
Chevy
Year
2012
Talent
Zachary Borst
In 2012, Chevy held a contest for amateur filmmakers to create a Super Bowl ad, and 26-year-old Zachary Borst won with just $500!
His unconventional approach showcased unfiltered excitement for the Camaro from a kid who wouldn’t get the car, flipping traditional car ad norms on their head. Instead of focusing on the typical middle-aged owner, Zach captured a universal dream that resonated with audiences everywhere.
Sometimes, the best ideas come from outside the industry!
