Agency
BBDO Proximity
Brand
Kia
Category
Automotive
Medium
Social-Media
In a powerful new campaign, BBDO Proximity and Kia Colombia highlight the dangers of social media distractions while driving. The message is clear: "Likes won’t save you. A single swipe could change everything."Familiar logos from platforms like Facebook, WhatsApp, and TikTok are transformed into symbols of potential accidents, urging drivers to prioritize safety over social media engagement. The campaign's bold visuals serve as a stark reminder to keep phones down and focus on the road
.This creative initiative is not just about awareness; it's a heartfelt plea for road safety. Let's spread the word: Don’t open it while driving!
Agency: bbdo.com
