Category
Automotive
Medium
Film / TV / VideoInfluencer
Agency
Forsman & Bodenfors
Brand
Volvo
Creative Director
Andreas Nilsson
Place
Göteborg
Talent
Jean Claude Van Damme
Most brands struggle to communicate effectively about their products.
Here’s why.
Take typical brand marketing, for example: “Our trucks offer precision and directional stability with dynamic steering.”
What does that even mean? In plain terms, it just means they’re easier to drive.
Now, consider the iconic video of Jean Claude Van Damme doing a split between two moving trucks.
The message is clear: show, don’t just tell.
Agency: www.forsman.com
