Epic Split

Most brands struggle to communicate effectively about their products.

Here’s why.

Take typical brand marketing, for example: “Our trucks offer precision and directional stability with dynamic steering.”

What does that even mean? In plain terms, it just means they’re easier to drive.

Now, consider the iconic video of Jean Claude Van Damme doing a split between two moving trucks.

The message is clear: show, don’t just tell.

Agency: www.forsman.com

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