Brand
Kia
Category
Automotive
Place
Norway
Kia Norway has launched a cheeky campaign targeting Tesla with a sticker that reads, “I bought this after Elon went crazy.” This move capitalizes on growing dissatisfaction with Elon Musk’s controversial actions, positioning the Kia EV3 as a fresh alternative for those disillusioned with Tesla. The campaign reflects a broader trend where consumers are distancing themselves from Musk's polarizing behavior, which has led to significant drops in Tesla sales and stock value.
