Brand
BYD
Category
Automotive
Place
China
Year
2024
BYD is shifting its attention to the European market. This move isn't surprising, given the high import tariffs in the U.S. As BYD puts it on its U.S. YouTube channel, "We kick off our European journey."
A new commercial highlights what American consumers are missing out on, using Denza, BYD's luxury brand, as an example. The ad features a car that can rotate on the spot and drive sideways—features that are hard to give up in everyday life.
The commercial skips storytelling and celebrity endorsements, instead focusing on Denza's key selling points: sleek design and cutting-edge technology.
