Agency
DDB
Art Director
Bill Bernbach
Brand
Volkswagen
Category
Automotive
Medium
Print
Place
USA
Year
1940
In the late 1940s, the Volkswagen Beetle faced an uphill battle in the American market. Doyle Dane Bernbach's "Think Small" and "Lemon" campaigns told the truth about the car's size and quality control. This honest approach led to the Beetle's success, making it one of the most successful cars ever produced.
Agency: ddb.com
