Category
Automotive
Medium
Film / TV / Video
Agency
Mercedes-Benz AG Marketing team
Brand
Mercedes-Benz AG
When the weather turns wild, there's one thing you can rely on. Mercedes-Benz vehicles conquer even the toughest conditions with ease.
This campaign falls under the category of Guerilla Marketing. It uses unconventional and unexpected methods to capture the audience's attention and convey the brand's message.
The campaign was created by the Mercedes-Benz AG marketing team.