Category
Business & Politics
Medium
Guerrilla marketingPackaging
Agency
Jung von Matt
Brand
DHL
DHL's Bold Marketing Move: "DHL is Faster"
DHL has taken a daring approach with their latest campaign, "DHL is Faster," where they humorously showcase their competitors in action. In a clever twist, they delivered oversized packages to UPS, FedEx, and DPD, which were coated with temperature-sensitive paint. As the packages warmed up during delivery, the slogan "DHL is faster" gradually became visible, turning the competitors into unwitting brand ambassadors.
This guerrilla marketing stunt not only highlights DHL's speed but also creatively engages audiences with a memorable visual gimmick.
Kudos to the team at Jung von Matt for this innovative concept.
Agency: www.jvm.com
