Agency
Bates United
Art Director
Thorbjørn Naug
Awards
Canes Lions 2006
Brand
Berlitz Corporation
Category
Business
Copywriter
Pal Sparre-Enger
Creative Director
Sune Hjorth & Nic Buckingham
Year
2006
Brilliantly funny and serious at the same time—Berlitz nails it with their iconic "German Coast Guard" ad.
A desperate "Mayday, we are sinking!" call meets a hilariously lost-in-translation response: "What are you thinking about?" The ad ends with the tagline "Improve Your English", delivering its message with sharp humor and unforgettable impact.
This masterpiece by BTS United showcases Berlitz's brand strength, using humor to highlight the importance of language proficiency.
