Category
Business
Medium
Poster / Billboards
Brand
Sixt
Copywriter
Tobias Burger
Place
Germany
Year
2025
Sixt strikes again with its trademark humor: After Friedrich Merz failed to secure a majority in the first round of the chancellor election, the car rental company seized the moment for a clever ad campaign. With the slogan “If first gear doesn’t work – just shift up,” Sixt playfully mocks the election mishap. Politics meets advertising – classic Sixt!
