Agency
DDB
Art Director
Max Geraldo
Brand
FedEx
Category
Business
Copywriter
Aricio Fortes
Creative Director
Rodrigo Almeida (Monte), Renata Florio, Sergio Valente
Medium
Print
Place
Brazil
Photographer
Manolo Moran
Iconic advertising campaign from 2010: "USA-Brazil, London-Spain, China-Australia" by FedEx and DDB Brazil.
This groundbreaking print series, created by the talented team at DDB Brazil, showcased FedEx's global reach and connectivity in a bold, visually striking way. The campaign captured the attention of audiences worldwide with its clever juxtaposition of international city pairings.
Agency: ddb.com