Category
Empowerment & Environmental
Medium
PrintDigital
Agency
Publicidad Comercial MullenLowe Nicaragua
Brand
Melisa Icaza
Place
Nicaragua
Year
2025
Art Directors
Fernando Franco Larrea, Alejandro Mendoza Gonzalez
Time Moves On, But Plastic Endures
By placing plastic bottles in iconic historical moments, the campaign highlights plastic’s lasting environmental impact—outlasting even humanity’s greatest events. Casa Roja takes a different route by reusing jars for refills, reducing waste and proving packaging can have multiple lives without harming our history.
Agency: Publicidad Comercial MullenLowe Nicaragua
