Give a hand to wildlife

𝗪𝗪𝗙'𝘀 "𝗚𝗶𝘃𝗲 𝗮 𝗛𝗮𝗻𝗱 𝘁𝗼 𝗪𝗶𝗹𝗱𝗹𝗶𝗳𝗲" 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 (𝟮𝟬𝟭𝟬)

In 2010, WWF launched a print ad campaign titled "Give a Hand to Wildlife" created by Saatchi & Saatchi in Geneva. The ads featured hand prints highlighting endangered species, urging viewers to "give a hand" and help protect wildlife. The striking visuals and compelling call-to-action resonated, earning the campaign a Grand Prix award at Cannes Lions International Festival of Creativity. It successfully leveraged creative advertising to raise awareness about threats facing wildlife and the need for public engagement in conservation efforts.

Agency: www.wearesaatchi.com