Category
Empowerment & Environmental
Medium
Social-MediaFilm / TV / Video
Agency
Memac Ogilvy
Brand
Toyota
Creative Director
Moemen Metwally
Copywriter
Zaid Salama
Graphic Designer
Aya Ramadan
Al-Futtaim Toyota celebrates Emirati Women's Day with the "Journey into Herstory" campaign, transforming streets named after influential Emirati women into engaging narratives. In collaboration with the RTA and Memac Ogilvy, the campaign uses geo-targeting via Yango Maps to deliver audio stories narrated by female Emirati artists, highlighting figures like Sheikha Fatima Bint Mubarak. The initiative features outdoor advertising and social media content to raise awareness of these women's contributions to empowerment in the UAE. The campaign continues beyond Emirati Women's Day.
Agency: www.ogilvy.com
