A viral IKEA-like ad

A viral IKEA-like ad made entirely by AI—no camera, no crew, just Veo 3 by Google. In 8 seconds, an empty room transforms into a fully furnished space, created from a timed prompt with physics-based effects and immersive sound—all without post-editing.

Technically impressive, but it raises questions: Can AI mimic brands like IKEA? Is design reduced to syntax? And is this truly creative or just efficient?

For us, a fascinating experiment—precise and aesthetic, yet limited in story and human touch. Viral for sure, but questionable for lasting brand building.

Video credits: User minchoi, X, July 21, 2025, "This Veo 3 prompt is literally ~$100,000 VFX ad"

Next Campaign